Digital Marketing

How to build traffic to an education blog.

Education Blog |

The Internet has become not only the greatest source of wisdom but also a stage for knowledge givers and seekers to come together and explore the world of information. It doesn’t matter which part of the world you are as geolocation has ceased to become a barrier for communications and sharing. “Seek, and you shall find” is the perfect way to exemplify the utility of the Internet. The Internet seems to be growing every single day as more and more machines are getting interconnected with each other spreading the so-called “Web.” The evolution of Web has given birth to various platforms which facilitate easy creation and sharing of Information. One such platform is a website and another leaner version of the same being, a Blog. Whether you are a beginner or a passionate blogger, the primary purpose of a website or a blog is to share information with the sole aim of reaching and conveying to a larger audience in the virtual world. Hence, information has to be of great value to your targeted audience which will attract a continuous flow of traffic to your site.

Education is the key to our existence, and the Internet has opened up enormous possibilities in this infinite world of knowledge. There is a tremendous explosion of knowledge on the Internet as websites and blogs have given a simple yet defining tool to express and pour out information. Let you be a beginner or an ardent Internet user, creating information using blogs have proved to be the best methods of sharing information to all. There are different topics on which one can write or create a blog and one such very sought after genre is ‘Education.’ If you intend to write on education, then the first step is to understand your audience demographics.

What is an Education Blog?
Education blogs are sites which caters to anything and everything about education. The very purpose of an educational blog can be to provide lesson plans for children or it can be a source for parents and children equally on various educational topics. Also, an informative blog can be created offering online tutorials on various education course topics. The key to a successful education blog is to find out a niche topic and a targeted demographic audience. Try to focus on satisfying their requirements or on topics which they are most likely to search. There are a few niche areas on which you can focus your blog as follows:

  • Tips on various aspects of education and also certain key learning techniques. A blog created by a teacher or an expert in children education which is regularly updated for parents as well as students.
  • A blog which posts original and credible contents advising college students about the various subjects and references for further readings and research.
  • Have and education blog for posting good contents on technology education and computer programs which might interest a huge number of students.
  • A blog which regularly reviews on courses, schools, colleges, subjects and books.

Understand your targeted Demographics:

Deciding on the age range of your audience will be the key focus for you to start writing your contents. While starting an education blog, the primary thing to be done is to decide whom you are trying to address the blog. Today parents are often hooked up to the internet to get more information on various areas which might help them either to derive more details about education, or methods and techniques to improve education for their children and additional resources to help their children to be better informed by them. If it’s for the students, then it’s better to pick a specific age group and stay focused on collecting and addressing anything which will be searched by that particular age group. For example, if its college-going students then what they would require more as information is about the various courses offered by colleges and also another great area would be to have online tutoring on your blog which can also include videos.

How to Build traffic to your Education Blog.

  1. Neat, simple Blog design: Have a pretty clean and neat blog with information in the form of posts quickly accessible with simple navigations. Too much-cluttered websites or blogs are a major distraction, particularly when your contents are related to educational information.
  2. Forums and Social Groups: Educational Forums and social groups are a great platform to participate and push your blog. Join forums and social groups about education, career, and colleges which can be the best place to promote your blog contents. Forums are the perfect platforms where you get to interact with students as well as parents and understand their queries and requirements. The basic idea is to be able to reach your targeted demographics.
  3. Q and A Sites: The best place for any information seeker is the Question and Answer sites. Have your profile created and start answering on niche topics on which you write on your blog. Be authentic and personal while answering your questions maintaining utmost expertise. You can link your answers to various areas of your post thereby driving traffic to your blog.
  4. Guests post for other bloggers: Try to get in touch with some of the major educational bloggers who can be invited to post or comment on certain topics on your blog which might add credibility to your blog.
  5. Social Media: The social media network is a great way and the best in business to spread your blog posts and information exponentially. Have social media share icons for every post and share it on social media platforms.
  6. Blog Commenting: This is a very useful way of making your presence felt on various other blogs as it helps you to have a conversation with the author of the site.
  7. Social Group: Create a social community or forum for your blog inviting online users to join the group for scholarly discussion on various topics of interest.
  8. Curate and share: It’s not only about propagating your blog contents on social media rather curate and read through every good article or content which pertains to education. If you feel the content can be of good value to your followers, then share it on social media and try to mention of referring to such contents in your future posts when best.
  9. Advertise: It’s always best to have a monthly budget to be used on Facebook or Google advertisements as these companies are today thriving only on ads. The benefit as a website owner or a blogger is the broad reaches for your content with a menial amount spend.

Education is the heart of everything you see on the planet, and the priority is to deliver authentic and accurate information to your targeted audience. Not everything is gained through our expertise, but a significant chunk of date is accumulated through constant references, reading, and researching. To maintain a blog can be easy but to have one with quality and authenticity particularly in the field of education is a responsibility towards your audience which needs utmost sincerity.


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